Business View Oceania - Dec 2023

5 BUSINESS VIEW OCEANIA VOLUME 5, ISSUE 12 ONE-STOP SHOP TO GET BREAKING DOWN THE BARRIERS TO ONLINE PURCHASES OF LOCAL PRODUCE OPENING L INES O p e n i n g L i n e s Cindi Shaw founded to GET based on her belief that we should all be buying local to support our communities – and knowing that many shoppers want to support and purchase artisan food from purveyors in their areas. “With the support of UNSW Founders’ New Wave program, I was able to start testing the concept for to GET in 2021, in Sydney’s Eastern Suburbs,” Cindi explains. “We are finding that shoppers are now purchasing items online that they previously would only select in-store – online grocery shopping has increased by more than 25 per cent recently – and we know that they also prefer to purchase selected grocery items from local stores because they are trusted, high- quality and desired brands.” to GET meets this need by giving local shops access to an instant and cost-effective eCommerce system with the necessary marketing opportunities to survive in a highly competitive market. “This enables shoppers to purchase locally and conveniently, buying quality products and artisan grocery items in a single online transaction,” Cindi enthuses. toGET. com.au provides online shoppers with a selection of over 500 groceries and consumer goods from over a dozen local providers. The platform offers local businesses selling vegetables, fruit, bread, patisseries, fish, meat, and even giftware, a collective eCommerce platform where shoppers can provision their households easily, locally and online.