Business View Oceania - Dec 2023

7 BUSINESS VIEW OCEANIA VOLUME 5, ISSUE 12 SMES OVERCOME ECONOMIC CHALLENGES TO FOCUS ON GROWTH OPENING L INES The latest edition of the SME Sentiment Tracker by business market research firm Fifth Quadrant in partnership with Ovation revealed that a significant number of SMEs are shifting their focus towards growth despite ongoing economic challenges, with 38 per cent of SMEs having plans to prioritise growth in the coming 12 months, the highest percentage observed this year. Concurrently, the proportion of SMEs anticipating a rise in capital expenditure has also reached a peak, with 31 per cent expecting to increase investment in their business, marking a notable high point in investment intentions. This increased appetite for growth comes despite ongoing concerns regarding wages (70 per cent), the price of fuel (84 per cent) and energy costs (82 per cent), as well as the possibility of future interest rate rises (85 per cent). Short-term revenue forecasts among businesses have also been found to be consistent. For the third month in a row, the research found that 29 per cent of businesses anticipate a revenue increase in the upcoming four weeks. The report also highlighted that the stability in revenue expectations may likely have been influenced by heightened marketing efforts, particularly in preparation for the Christmas season, as it is noted that 25 per cent of businesses increased their marketing investments during this period. On the other hand, satisfaction with the federal Labor government has seen a notable decline, dropping from 33 per cent in October to 25 per cent in November. The report noted that this decline is likely a reaction to the latest interest rate hike and ongoing increases in operating costs. “In summary, higher growth intentions and steady short-term revenue expectations