sit.” By offering manageable batch sizes, in-house product development, and sourcing assistance, they provide a “one-stop shop” for growing brands. CRAFTING SNACKS THAT MAKE A DIFFERENCE Springhill Farm’s commitment to making a difference extends beyond the snack aisle. The company has built partnerships with prominent organizations, ensuring their products reach diverse audiences while aligning with meaningful causes. Their signature Slice range is a familiar treat for travelers and donors alike. “You will find it in flight on airlines like Qantas, Rex, Jetstar,” Fiona says. “You’ll find it after donating blood at Lifeblood— one of those sweet snacks that you get afterwards.” The range also features prominently in corporate catering and loyalty gift programs, while recently moving into retail. A key motivator behind their recent innovations is a desire to encourage healthier lifestyles for kids.Their new Slice for Busybodies range promotes healthy snacking and active play to combat childhood obesity “What’s truly unique about these products is they actually have little images on the top—like running, playing basketball, or juggling—to make movement fun,” Fiona reveals. Early feedback suggests the concept resonates.“Kids at home are doing the hula hoop or skipping on the spot after pulling out a snack with those images.” “So what we’re hoping to encourage is exercise for children, but also healthy eating, because, we’re not anti snacking, we love snacks, clearly, we make a lot of them. It’s about finding that balance and making sure that you’re ticking both boxes,” she asserts. The goal is simple yet profound: inspire healthy snacking habits while making exercise enjoyable. Springhill Farm’s ethos is underpinned by its emphasis on authenticity and storytelling.“We need to put a lot more emphasis on telling our story,” Fiona says. “Our story is unique and real, which is 15 BUSINESS VIEW OCEANIA VOLUME 06, ISSUE 12 SPRINGHILL FARM
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