not always the case.” As a second-generation family business rooted in regional Australia, the company prides itself on employing locals and crafting its own products—something rare in today’s food industry. “There are a lot of brands who never actually touch their products. For us, the fact that we make our own products is a key point of difference,” she notes. “Right now, we need to consolidate all of the work of the past 12 months, and really make our new ranges a success, before we embark on our next challenge.” EMPOWERING COMMUNITIES AND EMBRACING TECHNOLOGY Springhill Farm is dedicated to supporting its local community through initiatives such as encouraging staff to donate blood, offsetting their time from a wage perspective, and contributing to the local Soup Bus. “Next year we are going to be supporting the Ballarat Marathon, so we will be focusing on kids activities for that,” Fiona notes. They also support local groups with food donations and hampers while boosting the regional economy through employment. 17 BUSINESS VIEW OCEANIA VOLUME 06, ISSUE 12 SPRINGHILL FARM
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