“In business, you’re always thinking about what’s next—how to improve, what to create, how to be better,” says Fiona Whatley, General Manager with Springhill Farm states. “This anniversary forces you to pause and recognize what you’ve actually achieved. That has been incredibly important for us as a family.” What began on a humble family farm, where muesli slices were baked by hand and enjoyed by local children perched on hay bales, has grown into one of Australia’s most beloved snack brands. Springhill Farm’s emphasis on real ingredients, traditional methods, and nostalgic, comforting flavors continues to set it apart in a market increasingly dominated by processed alternatives. Real food made by real people remains the heart of the business. This anniversary year also aligns with another major milestone: a ten-year partnership with Qantas. The collaboration has expanded steadily over the past decade and recently reached a new high point with the launch of three Springhill Farm products on Qantas domestic and international flights. Fiona describes the significance of this partnership as difficult to overstate. For a food brand, the opportunity to have thousands of passengers try your product every day, in a trusted premium setting, is invaluable. She recounts receiving multiple emails from passengers within the first 24 hours alone, including one from the United States from a traveler who loved the slice and immediately wanted to know where to buy it. “You simply cannot buy that level of exposure,” Whatley says. “Food in mouth is the best form of marketing.” The new offerings include a Cranberry and Almond Slice served on the domestic breakfast menu, a Cocoa Hazelnut Slice featured on the international service; and an Apricot and Almond Slice that draws inspiration from the original muesli slice recipe developed forty years ago. Each reflects the brand’s philosophy of healthy enjoyment by combining wholesome ingredients, nostalgic flavors, and just the right touch of 59 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 12 SPRINGHILL FARM
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