indulgence. Together, these slices will be sampled by countless passengers over the next year, strengthening the bond between Springhill Farm and consumers both at home and abroad. The company is celebrating both its 40-year milestone and its decade-long Qantas relationship with a national consumer competition offering a family getaway, with the winner to be announced early in the new year.The initiative is already driving strong engagement and reinforces the sense of celebration around the brand. While Qantas helps take Springhill Farm global, the business is simultaneously preparing for a major domestic retail expansion. Springhill Farm recently entered Woolworths’ healthy snacking category with three new products designed to bring better for you options to a segment long dominated by highly processed choices. For Whatley and her family—who have four children 62 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 12
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