Business View Oceania | December 2019

97 98 BUSINESS VIEW OCEANIA DECEMBER 2019 BUSINESS VIEW OCEANIA DECEMBER 2019 AT A GLANCE WALLENSTEIN EQUIPMENT INC. WHAT: Manufacturer of small forestry equipment WHERE: Wallenstein, Ontario, Canada WEBSITE: www.wallensteinequipment.com I t all began over 25 years ago, when a small farm shop operation near the community of Wallenstein, Ontario began manufacturing log splitters. A necessary item in rural environs, these log splitters were sold directly to end users and quickly gained a reputation for the highest quality with exceptional durability. Early customers spread the word about their “Wallenstein log splitters,” hence “Wallenstein” became a brand name. The business grew quickly, and within a few years, Wallenstein log splitters could be found in national retailers and farm equipment dealerships across Canada. Today, Wallenstein Equipment, Inc. continues to build on its reputation for durability and quality, producing multiple product lines used by satisfied customers around the world, with the tagline “Making work feel more like play.” Wallenstein focuses on producing small to mid-range forestry equipment - with owners of large properties as the target market, as well as farmers wanting to do their own logging for firewood or lumber, whether it’s a skidding winch, or grapple, or log splitter. That’s the niche market, not large scale commercial logging companies, although, some chippers are getting noticed in that sector. Philip Horst, Vice President of Wallenstein Equipment Inc., shares some history. “The company is very interesting in the sense that the previous owner was a very conservative WALLENSTEIN EQUIPMENT INC. MAKING WORK FEEL MORE L IKE PLAY