Business View Oceania | Volume 3, Issue 12

33 34 BUSINESS VIEW OCEANIA VOLUME 3, ISSUE 12 BUSINESS VIEW OCEANIA VOLUME 3, ISSUE 12 because when people come to us, they have a genuine interest in creating something truly special. What we do is not about the cheapest package or the closest destination. We approach our business with a level of care that is reflected by our clients; there’s a real relationship that we build with them, and it goes both ways. So while we are always happy to see new faces and introduce them to the family, most of our communications are with existing clients. That reduces the need for a lot of external marketing and advertising.” The ongoing COVID-19 pandemic has been a great challenge for the global travel industry. With travel restrictions, airline shutdowns, and continuing lockdowns across the world, businesses like The Private Travel Company have had to work doubly hard to weather the storm. But it’s not all bad news, Mrs. Graham shares. “At the end of the day, travellers are pretty resilient. We have seen global crises before- terrorist attacks, the Global Financial Crisis, and the like- and while none of them have had the impact that we’ve seen from COVID, myself and the team are confident that we will bounce back once worldwide travel becomes possible again. We will continue to work within the Australia/New Zealand bubble in the meantime to facilitate things like corporate and compassionate travel, and once borders open we will definitely hit the ground running.” Shutdown due to the pandemic has also offered a unique opportunity to focus on streamlining the business, upgrade and implement assistive technology, and analyse client interactions to provide even better service in the future. Moving forward, The Private Travel Company plans to continue taking advantage of their collaborative partnerships with Virtuoso and First Travel Group, and hopefully expand their team of senior travel consultants even further. Mrs. Graham shares that the team’s outlook is positive, and would like to thank Virtuoso, First Travel Group, and other industry partners including Ponant, Girls on the Road Again, Women in Photography, Aeronology, Silversea Cruises and Singapore Airlines for their support and contributions to company success. WE ARRANGE EVERYTHING FOR YOU BEFORE YOU GO AND REMAIN ON-CALL 24/7 WHILE YOU'RE TRAVELLING www.privatetravel.co.nz Silversea is committed to making your voyage unforgettable by taking you to the most beautiful destinations on the planet in the comfort and elegance that you deserve. www. s i lver s ea . com THE PR I VATE TRAVEL COMPANY PREFERRED VENDORS/PARTNERS n Silversea Cruises www.silversea.com