Business View Oceania | Volume 3, Issue 12

47 48 BUSINESS VIEW OCEANIA VOLUME 3, ISSUE 12 BUSINESS VIEW OCEANIA VOLUME 3, ISSUE 12 SAFE DI RECT ION really, that we keep innovating and improving as we go.” A close-knit team, staff value and respect one another for their ability, experience, and dedication to safety. Mr. Wallace would like to conclude by thanking key suppliers and business partners that have supported Safe Direction along the way. “We have a lot of relationships with some really great people out there. I would like to thank in particular RJB Electrical, Axon Fabrication, Blue Scope Steel, Southern Sheet and Coil, Nepean, Hunter, Clamptons, and Perry Logistics. We wouldn’t be where we are today without them, so they definitely deserve and have our gratitude.” Safe Direction’s future is focussed on bringing new safety solutions into the market that are unique, efficient, and installer friendly. The company will continue to innovate and is confident in their ability to service the road safety barrier industry successfully for years to come. Investment in new proprietary systems, continued innovation in product development, and market research are all key priorities as Safe Direction, Mr. Wallace says. “In addition to our current range, we have a number of new systems in development. Developing new systems is always a huge investment in terms of time and monetary cost- not only do they have to be designed and developed in accordance to Australian standards, they have to be approved by a national assessment body made up of state road authority representatives before they can be submitted for in individual states and territories across Australia. It’s quite a lengthy cycle that can take several years very easily, so it’s a long time until you actually start to collect a reward or return for your investment. But at the end of the day, what we are doing is keeping people safe. Because of that it’s a no brainer, let our products and our reputation speak for us, and that has worked wonderfully for the last 10 years.” Safe Direction has successfully developed a suite of proprietary roadside safety barrier products, including RHINO-STOP, CrocGuard, RAMSHIELD, CyclopsShield, and BIKER-SHIELD, which span across road barriers, safe culvert ends, bridge barriers, car park barriers, warehouse barriers, and pedestrian fencing. A number of Safe Direction’s exclusive proprietary products are also MASH compliant. A range of technical information and resources have been made available on the company’s website to support the visibility and understanding of these products, their purpose, and their importance for Safe Direction customers. PREFERRED VENDOR/PARTNER n Parry Logistics www.parrylogistics.com.au