Business View Oceania | Volume 3, Issue 12

75 76 BUSINESS VIEW OCEANIA VOLUME 3, ISSUE 12 BUSINESS VIEW OCEANIA VOLUME 3, ISSUE 12 A nimals Like Us is a New Zealand born, owned, and operated manufacturer of premium quality dog food designed to meet the nutritional needs of pets as well as functional needs of the discerning pet owner. Inspired by a customer research project concerning pet adoption trends and the development of pet ownership as a distinct lifestyle, Animals Like Us was released to the market in 2020 and has since entered the doors of over 250 supermarkets and specialty pet stores throughout the country. The company carefully sources meats and vegetables from ethical New Zealand farmers via a strict selection process that holds ingredients to the highest nutritional, ethical, and sustainable standards. Animals Like Us brings fresh, exciting, high-quality products to the New Zealand market whilst remaining dedicated to serving pet owners and the local environment through sustainable best practices. Animals Like Us encourages consumers to move to natural alternatives when feeding their dog through the supply of healthy, natural whole foods that are high in quality proteins rather than traditional fillers and carbohydrates. The company manufactures raw dry and wet dog food including Meals (RawBlend33, SuperBlend50), Meal Mixers (Raw Protein Boost), and Treats (Good Dog). RawBlend33 Meal is a 33% raw blend of meat, fish, and organs. The blend consists of one-third Animals LikeUs Different Species, Same Family AT A GLANCE ANIMALS LIKE US WHAT: Manufacturer of natural, nutrient-rich dog food WHERE: Animals Like Us is headquartered in Hawke’s Bay, New Zealand WEBSITE: CEO Rob Achten