Business View Oceania | Volume 3, Issue 12

79 80 BUSINESS VIEW OCEANIA VOLUME 3, ISSUE 12 BUSINESS VIEW OCEANIA VOLUME 3, ISSUE 12 packaging recycling across the country. Animals Like Us packaging can be returned to collection bins and repurposed into a variety of useful products. Animals Like Us has links to store locators available on their website, so that their customers can easily take part in the scheme. Animals Like Us has a number of unique defining factors as a business. On a brand level, Mr. Achten explains that the company seeks to instil a sense of enjoyment, excitement, and connection in consumers. “We really want to nurture the beautiful relationships that our consumers have with their pets. People have pets for many reasons, and that might be for genuine company, love, fun, laughs… It’s those positive emotions and partnerships between pets and pet owners that we capture through our brand.” Mr. Achten continues with a note on product differentiation. “At a product level, we think that a lot of the mainstream pet food out there is not particularly good for pets. It’s heavily processed and generally full of fillers, water, or synthetic additives. We want people to move from heavily processed foods to a more natural diet like what we provide with our raw based products. We incorporate a balance of fresh raw meat, organs, vegetables, and high fibre fruits in ratios that deliver those nutrients in a high bio- available way, so our products are easy to digest, they maintain skin and coat health, promote clean, white teeth and good breath, and they also increase energy and vitality. Plus, they taste great for your dog, and you can literally see the ingredients when you look at the food, so you know it’s all in there.” Looking to the near future, Animals Like Us plan to expand into overseas markets, particularly Australia, and introduce food products for cats. The company will continue refining their products through research, testing, and trials to provide the best possible nutrition and taste for pets. Mr. Achten concludes, “We’re certainly not a boring company. We’re trying something a bit differently, and we’re bringing a freshness to an industry that I think has become somewhat stagnant and reliant on traditions. So, we’re trying to shake that up a bit and provide a great healthy product to passionate pet owners in the process.” "Bespoke and stock packaging company supplying flexible solutions nationwide" Reduce Reuse Recycle Reducing thegaugeof materialswithout compromising the product theyprotect. Utilisingmore recyclable elementsand less problematicand invaluableplastics. Educatingourcustomers onbetteralternativesand thinking resourcefully about thepacked item. sales@caspak.co.nz +6494219019 www.caspak.co.nz ANIMALS L I KE US PREFERRED VENDORS/PARTNERS n AgResearch Limited https://www.agresearch.co.nz | info@agresearch.co.nz n Caspak Products Limited caspak.co.nz