Business View Oceania | January 2020

55 56 BUSINESS VIEW OCEANIA JANUARY 2020 BUSINESS VIEW OCEANIA JANUARY 2020 61 Main Road, Wivenhoe. Ph. 6431 1511 PARTS SUPPLY AND MECHANICAL REPAIRS on all brands of trucks, trailers, 4wd’s and light vehicles. We service major transport fleets, logging contractors, single owner/operators and light vehicle owners. Since 2008 we’ve been the Parts & Service Dealer for Iveco Trucks Australia Pty Ltd servicing both the Iveco and International vehicle range. In 2016 we were appointed the Parts & Service Dealer for Penske Commercial Vehicles which includes the Western Star, MAN and Dennis Eagle vehicle range. BR I ANNA T I LT TRAYS & TOWING PTY LTD up with dirty trucks and old gear. He recalls, “So when we were ordering our first new truck we decided we wanted a fleet with a standard colour that wasn’t fancy but that not many fleets run – and not many people had yellow trucks. So we painted them all the same, and then everybody started seeing them and telling us, “We see you’re carting for so-and-so, you could do our work, couldn’t you?” And we’d say, “Yes, we’ve always been able to do your work.” But they didn’t realize that until the yellow caught their attention on the road and they were seeing, say, a tractor from another company on the back of our truck. We’ve always had lots of tilt trays, they just hadn’t noticed them because they were white.” Dispatch is an around-the-clock responsibility which Broomhall does himself. “I take the calls and we have a roster, so I know who’s available and then I pass the job on to our employee,” he says, adding, “I’m on call 24/7 but I don’t actually do ALL the job.” There are seven drivers fleets, only a few single operators. And only a couple other truck smash repair businesses in the state. Brianna doesn’t work with long- term written contracts, it’s mostly repeat work on providing the service and several loyal customers use the company exclusively. “We rent our property from Debruyns Transport,” says Broomhall, “and right from the beginning they’ve been our biggest supporter – both with transport and we paint all their trucks and trailers. They have about 130 trucks so they keep us very busy. We use about $10,000 a month in paint.” And speaking of paint… a pivotal moment for the company came when they decided to paint their trucks yellow. At the time, they only had four or five trucks – in a variety of colours because they were purchased second-hand from different places. Broomhall believes that image is the best thing for customer relations because if you’ve got something that looks clean and tidy and late model, customers feel like they’re getting something for their money, rather than turning