Business View Oceania | Volume 4, Issue 2

19 20 BUSINESS VIEW OCEANIA VOLUME 4, ISSUE 2 BUSINESS VIEW OCEANIA VOLUME 4, ISSUE 2 ABSOLUTE TRAFF I C MANAGEMENT (ATM) a street shoot to building developers and road engineers.” The company is committed to helping clients plan, develop, and finish their projects on time in a safe, reliable, and cost-effective manner. ATM is uniquely owned, managed, and operated by a team that is 70% women- a differentiating factor that Rachelle says has presented some challenges over the last four years. “Being women in construction is a challenge in itself. As much as we try to reduce gender bias, we are in an incredibly male-dominated sector. If you think about the workforce, women in construction make up around two percent. So, when you’re competing with men who have been doing it their way for so long, you do come across some negativity and people that expect you to fail. We just decided to rise above it by doing our own thing, and we have done it so well that we have earned a fantastic reputation for our efficient and dedicated approach.” through industry partnerships; traffic control equipment and vending machine hire; traffic control equipment sale; swept path analysis; emergency traffic control; and, additional hire services for skilled and general labourers, commercial and construction cleaners, and security guards. Managing Director Rachelle Sassine shares her insight into ATM’s mission, operations, and plans for the future. “I was lucky enough to join forces with Jasmin and ATM in mid-2019, coming from a marketing and technology background. I jumped on board and decided to throw us into the deep end with a really significant shift into digital technology. We updated accounting systems, made use of rostering and team tracking software, and began to build our company presence online. As our online presence grew, we saw more organic growth. And we’re quite happy with how things are moving now.” Examples of software taken on by ATM include Xero and Assigner. The company is also working on an innovative project that will help to streamline the booking process for traffic management companies and their clients, Rachelle says. “We have a project that we’re working on behind the scenes, which we aim to release in March. And it’s a software that combats the inconsistencies we see regularly in our sector surrounding booking systems. Traffic management is an area that is particularly tricky to innovate in from a technology point of view, and there aren’t currently a lot of options out there, so ATM is taking the lead and building something ourselves.” ATM operates throughout Greater Sydney, Australia, taking on a great variation of traffic management and control works. Rachelle explains, “Whether you just want to pour a concrete slab in your driveway or you’re a multi-million-dollar building company putting in a new skyrise apartment block, you need management services before, during, and tying up the build to meet legal requirements and keep everyone safe. That’s where we come in. We have serviced anybody from videographers doing The new way to get planning approval for your next project. Get 50% off your FIRST Traffic Control Plan jobsyte.com.au Please find out more on