Business View Oceania | Volume 4, Issue 2

21 22 BUSINESS VIEW OCEANIA VOLUME 4, ISSUE 2 BUSINESS VIEW OCEANIA VOLUME 4, ISSUE 2 ATM has a strong set of core values embodied by staff on a daily basis, Rachelle continues. “We think it’s really important to be an equal opportunity employer, and for us it’s not just about women, although women in construction is obviously something we are very passionate about. We hire people from all walks of life, so our team is very multicultural, but we are more interested in hiring on the basis of their values rather than where they’ve come from. So whether they are being hired as a manager, traffic controller, labourer, etcetera, they have to live and breathe our values in their work; teamwork, safety, reliability, integrity, honesty, and excellence.” This values-based approach provides staff at ATM with the opportunity to further their education and hone their skills with dedicated training programs in leadership, safety and compliance, technology, site management, and more. ATM also provides traffic control training services for crews across the industry, partnering with industry affiliates and trainers across the state of New South Wales to allow access to courses year-round. Courses include but are not limited to: Asbestos awareness and removal, confined spaces, first aid, manual handling, traffic control, WHS Act awareness, White Cards, power awareness, and emergency management. But training isn’t just for stakeholders in the industry; ATM promotes free content via their website blog that work to educate the wider community on the importance of safe conduct around traffic management sites. As well as investing heavily into technology and training, ATM has taken steps towards a more sustainable future in the traffic management industry. Rachelle elaborates, “We work with a fantastic company called BuildSecurely, who are based out of the South Coast. They manufacture fire-proof boards that can be used to improve the durability of houses in bushfire-prone areas, and we have been delighted to secure their distribution in Australia. Once that product goes to market, we will be doing a lot of work to spearhead that opportunity on our industry. We are also looking into the potential of electric vehicles on site, but they really don’t exist yet in the way that we need them. So we need the market to develop a little more for that to become a possibility.” In the near future, ATM plans to continue their involvement in community fundraisers such as the Cruise for a Cause, Syrian Ration Challenge and CEO Sleepout, and is looking into the provision of community education for students and low-income earners to learn the basics of traffic control and build a foundation for entry into the industry. The company is looking forward to opening a new management office on the South Coast in 2023, which will extending their reach further into New South Wales. Mrs. Sassine concludes, “We have a lot of growth planned over the next two to three years and beyond. Alongside our own growth as a business, we will keep pushing and advocating for our sector to have more equipment on roads that limits the direct interaction of our workers with oncoming traffic; the safer we can make our sites, the better, and the most efficient way to do that is to get our staff out of the line of fire. We predict a lot of movement in the equipment innovation space to meet that demand. All in all, ATM’s future and the future of our wider industry looks busy and bright.” ABSOLUTE TRAFF I C MANAGEMENT (ATM) PREFERRED VENDORS/PARTNERS n JobSyte | Australia’s First Traffic Management Platform Level-2/397 Riley St, Surry Hills NSW 2010 https://tinyurl.com/fcza5ydy n BuildSecurely | The source for your construction needs https://www.buildsecurely.com.au/ 4 Turnbull Ln, Ulladulla NSW 2539 1300 BLD SEC