Business View Oceania | Volume 4, Issue 2

47 48 BUSINESS VIEW OCEANIA VOLUME 4, ISSUE 2 BUSINESS VIEW OCEANIA VOLUME 4, ISSUE 2 A LITTLE UNDERSTANDING GOES A LONGWAY Having grown into one of Australia’s leading professional services firms over the last 100 years, RSMAustralia is committed to enabling clients through a greater understanding of what matters most to their business. In addition to local knowledge provided by our advisers in 32 offices across Australia, we draw on our international reach and scale to ensure clients stay at the forefront of the world’s best practices, technology and innovation within a rapidly changing global economy. 100 years of connecting people and supporting business FENESTRAT ION SOLUT IONS AUSTRAL I A ( FSA) relationship founded on trust between us, our suppliers, and our consumers. And that’s the way it should be, from our perspective.” FSA maintains said relationship through the embodiment of fundamental philosophies that Mr. McDuff says staff have stuck to religiously over the last 14 years. “When I first started the business, I introduced values that I believed were essential to the success of an ethical and economically sustainable operation, and they’re the ones that we still stick to. They are loyalty, tolerance, positivity, and service. Ultimately, we make life better through our work, which is a big statement to make, but we live by it. Because we do- whether it’s providing a positive, fulfilling, and secure working environment for our staff, a mutually beneficial partnership for our suppliers, a simple and cost-effective process for our clients, or the means to a high-quality window or door for the end user.” Relationships with specific products including window systems, door systems (sliding door, folding door, and hinged door), home automation systems, manufacturing tooling, manufacturing software (Windowmaker for aluminium, PVC, and timber), and general hardware pieces (rollers, handles, cleaning products, extrusions, screens, and more). FSA products are built according to premium standards in aesthetics, innovative features and functions, and thermal efficiency. The company also works to inspire architectural innovation in design, sourcing the most exceptional products from around the world to make available to the Australasian fenestration market. Staff have a combined experience of over two centuries and have a deep and genuine understanding of the Australasian market, including its place in the global fenestration industry. FSA seeks to change the way customers interact with industry providers in their sector, implementing positive change through exceptional customer care. Founder and Managing Director Shane McDuff believes much of FSA’s success can be attributed to their unique placement in the Australasian market. “We have a few really key differences that help us stand out as a leading fenestration distributor across the region. Our distribution model is anything but traditional- traditional distributors service existing markets, provide any and every product including lines that are in direct competition, and are led by consumer demands,” Mr. McDuff explains. “We are more of a manufacturer’s representative. When we take on a new product, we see it as our responsibility to educate our customers and encourage them to understand and grow that market organically. We try very hard to build a portfolio of product and of supply that is complementary, so we don’t end up with competing brands in our line. Our clients don’t just want to deal with us for our product range; they want to deal with us because of everything else that we do. They know we stock quality brands, and they are confident in our high-value support and service. There’s a