Business View Oceania l February/March 2023

14 BUSINESS VIEW OCEANIA VOLUME 5, ISSUE 2 he business environment is complex at the moment. With inherent challenges ranging from supply chain issues, an increasingly high-interest rate economic environment, and the evergrowing skilled employee shortages across the country, specialized services have become more popular than ever to help companies navigate the new corporate environment. The area of business coaching for individuals, executives, managers, and corporate teams is one such service and has grown substantially over the last several decades. Recognizing the increasing demand for skilled and certified business coaches, in 1995, the International Coaching Federation (ICF) was founded. The ICF was formed to help give credibility to the emerging profession while giving coaches a place to connect with one another. Because the profession of coaching was, and to this day, is still unregulated, the ICF has also taken upon itself the responsibility over the years of developing and promoting codes and T With company demand increasing for corporate coaching services, the international coaching federation helps to represent the needs of the industry. ion