Business View Oceania l February/March 2023

47 BUSINESS VIEW OCEANIA VOLUME 5, ISSUE 2 F INTECH AUSTRAL I A change since its beginnings, so keeping up with the latest trends, issues, and innovations is an ongoing challenge that we rise to.” FinTech Australia identifies their core responsibilities as: Engage and Connect, Advocate and Promote, and Grow. The association has a strong policy agenda to help develop the fintech sector, create jobs and economic growth, and promote prosperity for Australian businesses and industry stakeholders. The team of five is supported by a board of 11, and works closely with the Australian government and regulators to accelerate innovation and build market demand for products and services across the fintech ecosystem. Mrs. Joyce explains, “Alongside our contributions to policy development, we have worked really hard to raise awareness of fintech as a concept. And particularly in the last year, we have seen everyone from end users of fintech products right through to investors become more aware of what fintech is and the strength of its potential for our future economy.” FinTech Australia also runs a Corporate Partner program, which allows industry partners to feed value back into highly engaged association members as part of growing the fintech community ecosystem. Partnerships range from annual to event-specific, and can be customised to meet the requirements of a specific organisation or group. Mrs. Joyce elaborates, “Fintech is really about creating an ecosystem, because there are a lot of ingredients that go into furthering the industry’s strength. One ingredient is bringing in large corporates and companies to participate in the industry alongside our association and our members. By collaborating with these partners and having them as part of the conversation, we support our smaller or start-up members, and make sure our partners are taking advantage of the opportunities that fintech can bring them.” Participants in FinTech Australia’s Corporate Partner program are awarded the opportunity to position their brand, develop market leadership, take part in business and industry dialogue, establish long-term relationships,