and distribute European car parts exclusively to independent workshops across Australia. We focus on genuine and OEM parts—components originally manufactured for the car without the manufacturer’s stamp. We aim to provide high-quality, reliable parts that ensure independent workshops have everything they need to service European vehicles efficiently.” With 15 locations across Australia’s major cities and approximately 120 employees, hsy has steadily expanded its reach.The company’s ability to remain privately owned while continuously growing highlights its resilience and adaptability in an evolving industry. INNOVATION AND ENTREPRENEURIAL GROWTH hsy’s origins are firmly grounded in European heritage. “The company was established 61 years ago by German immigrants who relocated to Australia,” Tippner shares. “Around 20 years ago, ownership shifted when two long-time employees took over following the original founders’ passing. Coming from outside the automotive industry, these entrepreneurs brought a fresh perspective, challenging traditional practices and redefining the role of a parts distributor. That spirit of innovation and willingness to question convention continues to shape our approach to business today.” The leadership’s outside-the-box thinking has influenced hiring strategies as well. “Being outside the industry has allowed me to challenge established practices and rethink our operations.That approach has helped us stand apart from our competitors.” CUSTOMER-CENTRIC GROWTH AND MARKET ADAPTATION One of hsy’s key differentiators is its commitment to customer partnerships. Unlike retailers selling discretionary items, hsy operates in a market driven by necessity. “Nobody wakes up excited to buy a new alternator or radiator,” Tippner notes. “People come to us because they need those parts to keep their vehicles running. That’s why we emphasize making the purchasing process simple, accurate, and efficient.” With the rise of European car ownership in 13 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 02 hsy Autoparts
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