who want app-based access and real-time updates. NSA has responded by investing in modern engagement tools, including a dedicated app that puts information and benefits directly into members’ hands, alongside a continuing commitment to printed content for those who prefer it. Communication is delivered through multiple channels, including targeted electronic newsletters across advocacy, membership, finance, and health topics, supported by marketing automation that improves relevance and reduces “noise.” The branch network remains equally important, providing face-to-face community connection in more than 60 locations, complemented by participation in conferences, government forums, and national media engagement. 71 BUSINESS VIEW OCEANIA VOLUME 08, ISSUE 02 NATIONAL SENIORS AUSTRALIA
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