who may not know where to turn when faced with policy complexity, bureaucratic systems, or systemic barriers. Second, NSA is a trusted, reliable source of quality information and facts—a critical role in a climate where misinformation and “instant answers” can be wrong, incomplete, or misleading, and where poor decisions can have long-term financial and wellbeing consequences. Third, NSA is not only for “older seniors.” The organization is increasingly supporting Australians who are “sandwiched”—those caring for children while also helping parents navigate aged care, pensions, technology, and banking challenges. In that sense, NSA positions itself as a resource not just for retirement, but for the planning and life transitions that lead into it. As Grice emphasizes, people are never too young— or too old—to benefit from the clarity, support, and advocacy that helps Australians age well. 74 BUSINESS VIEW OCEANIA VOLUME 08, ISSUE 02
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