Business View Oceania | February 2020

45 46 BUSINESS VIEW OCEANIA FEBRUARY 2020 BUSINESS VIEW OCEANIA FEBRUARY 2020 DAV ID RE ID HOMES buying power. We encourage them to talk to each other, and there aren’t many builders out there that can do that because most of them are seen as competitors.” Every franchisee is a custom design home builder and offers more than the traditional project builder. They help the client from purchase, to design phase, to build, to completion. With an extensive portfolio of more than 1,000 designs in the company’s library, the client and builder can start with a plan and work together from there… the sky’s the limit. And peace of mind plays a key role, as David Reid Homes prides itself on transparency in every facet of the process. As for marketing, the company is very proactive with social media. “We probably do more advertising on social media than any other builder in Australia,” says Beissel. “We average around 25,000 hits a month. And probably 40,000 on our website. So we’re getting leads take that next step and are given in-depth support and the resources to accomplish that. Each franchisee builder undergoes three days of intensive training when they first come on board. Additional one-on-one training is done remotely. In fact, the Construction Management Program from New Zealand is done entirely on Zoom and Skype. Speaking to the benefits of a David Reid Homes franchise, Beissel explains, “The reputation and name is important and we have national agreements with every building supplier in Australia. But I don’t want somebody to come on because of our buying power. I want someone who wants to learn the systems and really better themselves and be part of this group. Because we have some great people involved and each one is unique in their own area. They’ve got great reputations before they come on board and it basically acts as a tool to grow that reputation. There are a host of benefits we offer, it’s not just a matter of having great designs and plans and