Business View Oceania | January 2021

21 22 BUSINESS VIEW OCEANIA JANUARY 2021 BUSINESS VIEW OCEANIA JANUARY 2021 IDEAL FASTENERS PTY LTD Melbourne 10-12 Ausco Place, Dandenong South, Vic, 3175 Ph: (03) 9799 9744 Fax: (03) 9799 9755 E: sales@idealfast.com.au Brisbane 184 Kerry Road, Archerfield, Qld, 4108 Ph: (07) 3275 1900 Fax: (07) 3275 1988 E: salesqld@idealfast.com.au Outside Vic & Qld Area Codes Ph: 1300 855 268 Fax: (03) 9799 9755 E: sales@idealfast.com.au www.idealfast.com.au Supplying Australia with a wide range of Building & Construction Fasteners and Accessories. GrubMates ® No damage and finishes flush Nails damage edges Screw heads mushroom GrubMates ® finish flush Introducing the innovative, new GrubMates ® invention for fixing Fibre Cement Board in steel framed houses The IDEAL Fasteners GrubMates ® screw allows steel frame builders to avoid the use of timber battens and clouts. They can now use a steel angle or steel batten without the problems experienced with the use of the Countersunk Rib head screws nor the unsightly Low Profile headed screws. The patented product is so named as it is effectively a screw with no head or a very small head. The use of existing screws and nails damages the board causing splitting and cracking near edges in addition to the mushrooming where ever the CSK Rib head screws are used. This weakens the boards’ structural integrity and results in repair work by the tradesperson in terms of stopping over the fastener head, sanding back or in the worst case replacing the board. GrubMates ® were originally developed to overcome the problems associated with the fixing of soffit lining boards in steel frame houses and to eliminate the need for timber battens. Trial releases of the GrubMates ® product have found the steel frame builders absolutely love the benefits it offers and that the product is equally beneficial for fixing Fibre Cement Board used in bracing board and wet area applications. So many possibilities... Building & Construction Fasteners and Accessories Patent Applied roofing contractors and distributors & resellers of building, construction, and industrial supplies. Along with excellent service levels and a commitment to high quality products, IDEAL Fasteners has a state-of-the-art laboratory. This laboratory’s testing capabilities is what allows IDEAL Fasteners to provide exceptional technical advice and product support that is highly regarded by customers and the industry at large. In a recent conversation with Business View Oceania, the Managing Director of IDEAL Fasteners, Neville Deutscher, shared the story of his family’s business, some very innovative new products they have developed, and insights into the future of this visionary company. History Neville reports: “From 1976 to 1987 I worked for the market leader W.A Deutsher Pty Ltd., which was my father’s uncles’ company and is now known as ITW Buildex. It was still majority owned by the sons of W.A Deutsher up until 1981, when they sold their remaining shares to ITW (Illinois Tool Works USA) and the company was then 100% American owned. Whilst working full time for W.A Deutsher I completed my Marketing Degree by attending night school at Caulfield Institute of Technology. With ITW being in total control of W.A Deutsher the family culture of the company gradually disappeared, and it was then, in 1987, that I decided to leave the company. I took a Senior role working for the then largest importer of Self -Drilling screws, a position I remained in for a further five years. I had spent from 1976 to 1992 building my reputation as a person who could be trusted by his customers to provide a high level of service and quality of product. In 1992 the company I was working for decided upon a strategy which would have involved centralizing stockholdings interstate. I believed this would have affected my ability to continue to provide the level of service my customers had come to expect State of the art Struers equipment All in the family IDEAL Fasteners current family roster includes: Neville Deutscher Managing Director Diane Deutscher Financial Controller (Neville’s wife) Stefanie Deutscher Human Relations Manager/ Administration (Oldest child) Benjamin Deutscher Operations Manager (2nd child) Joshua Deutscher Laboratory Manager (3rd & last child) Neville shares, “My wife has been instrumental in our success in that she provided the strength and the confidence for us to make the decision to start our own business in 1992. Whilst being a wife and mother she has also worked in the business since day one. We could not have achieved what we have without her being 100 percent on board with the support she has always provided.”