Business View Oceania | Volume 4, Issue 1

47 48 BUSINESS VIEW OCEANIA VOLUME 4, ISSUE 1 BUSINESS VIEW OCEANIA VOLUME 4, ISSUE 1 MIDWAY LTD (MIDWAY) be positive and mutually beneficial is crucial.” Midway holds memberships with a number of Australian associations, the Australian Forestry Products Association (AFPA) and its Victorian and Tasmanian state branches, FSC Australia, the Forest Industries Federation of Western Australia (FIFWA), Timber Queensland, and Responsible Wood (PEFC Australia). The company also works hard in regional communities to support local workers and sponsor trail locations, organisations, sports teams, and events. Midway fosters values that surround safety, equality, and sustainability. Internal operations are undertaken with honesty, integrity, and respect in mind. Mr. Price explains, “Our values represent what we stand for and determine our behaviour when we deal with staff, clients, and stakeholders. Forestry can be and has historically been a pretty dangerous place sector to operate in, so safety is fundamental for us, and we take our environmental responsibilities very, very seriously in all our areas of operation. Everything that comes from our forests is biodegradable, so we are pushing for our products to replace single use plastic in every possible medium. We are also seeing a resurgence of paper products replacing plastic, for example in single-use plates and utensils, and that is very positive. We are glad to support these changes, and the entire industry reaps its economic benefits, so it’s valuable for everyone involved.” Moving forward, Midway plans to continue sourcing expansion opportunities into the softwood market whilst growing their hardwood foothold organically. The company is also considering expanding their expertise into other commodity sectors, Mr. Price explains. “We are discussing with some external parties the possibility of moving into other resources areas like grain, biochar, and activated carbon. We have a site in Geelong that has great potential to service a move like that; we are looking very closely at what we can do to support the need to develop a carbon economy through our existing operations. We are already underway with investors in the Southern areas of Western Australia to put in a major plantation expansion project for the sequestration of carbon.” Midway defines their mission as, “To become the leading supplier of woodfibre to the Asian markets by offering consistently high quality woodfibre from sustainably managed forests”. The company aims to realise this mission by maintaining their current best practice regime, enacting plans for future business development, continuously striving for more effective and efficient ways to add value to the market, and representing the Australian forestry sector in quality, experience, safety, and sustainability. PREFERRED VENDOR/ PARTNER n Merrett Logging (08) 8737 3438 Merrett Logging remains a family owned business that has garnered industry recognition for quality and excellence in forestry and haulage with an emphasis on creating and maintaining strong business partnerships. Latest technologies in the forestry & haulage sectors are embraced to better equip our people with a focus on safety, productivity, and efficiency.