Business View Oceania | Volume 4, Issue 1

61 62 BUSINESS VIEW OCEANIA VOLUME 4, ISSUE 1 BUSINESS VIEW OCEANIA VOLUME 4, ISSUE 1 EL I TE SECUR I TY SCREENS AND DOORS (EL I TE) in personal attention, giving our customers one on one service as required. It’s just something that we believe in, and which has always been good for our business. Our trade customers respect us because they know they will get what they order when they want it and that the quality will be consistently high in every regard allowing them to focus on installation.” Elite uses their name as an acronym to spell out their values: Engage, Listen, Integrity, Teamwork and Empowerment. While the family business may self-proclaim their values as old-fashioned, their use of technology is anything but. In addition to their support for advanced UPVC window technology, Elite have recently begun the design and development of manufacturing and quoting software using Australian software providers. Mr. Harkin explains, “We have been working with a local Australian company to develop mobile technology that allows staff to measure and home improvements businesses, rather than them trying to make their own screens and doors. Windows contribute up to 85% of heat loss in summer and 50% of heat gain in winter in Australian homes, but it is still not a mainstream product. We want to see the uptake of double glazing continue to grow, as it is going to be a crucial part of our country’s ability to achieve net zero sustainability goals.” Elite identifies one main point of differentiation in the Australian market as their reputation for highly personal, genuine customer service. “It might be a bit old-fashioned, but we still believe NSW (02) 8887 2888 VIC (03) 9238 3888 QLD (07) 3287 3888 WA (08) 9437 2999 www.darleyaluminium.com.au Leading Supplier of Aluminium Extrusions 4 large distribution centres throughout Austalia We are a national supplier of aluminium extrusions used to make aluminium windows and doors. We stock a wide range of systems and can supply custom-made shapes for a wide range of industries.