is paramount, especially with the heavy machinery involved.” On the sustainability front, the company has long been conscious of its environmental impact. “We do our utmost to minimize our footprint and ensure end-of-life products are reused wherever possible.” Grant highlights that sustainability is not just a business practice but a responsibility. “We’re constantly looking for ways to reduce waste and improve our processes,” he says. This commitment aligns with the growing demand for environmentally conscious businesses. STANDING OUT IN A COMPETITIVE MARKET Innovation remains a key focus for staying competitive. “The brands we distribute, particularly Kenda, set us apart,” Grant says. “Kenda’s fourwheel-drive range is incredibly popular, especially in Australia, where the off-road market is booming.” Highway Tyres’ emphasis on customer service and retail experience differentiates it from competitors. “We want customers to walk into our stores and think, ‘Wow, I haven’t seen a tyre service like this before,’” he explains.“From the waiting rooms to the coffee we serve, we aim to provide an experience worth their price.” Grant also notes that staying innovative requires continuous investment in technology and training. “We’re always looking for the next big thing that will enhance our service and product offerings,” he says. OVERCOMING INDUSTRY CHALLENGES Challenges are par for the course in the tyre industry. “Supply chain issues, raw material costs, and freight expenses are ongoing challenges,” Grant says. “COVID made inventory management particularly difficult, but we’ve worked closely with our factories to forecast as accurately as possible.” Employment remains another hurdle. “Finding people who are driven and passionate has been tough,” he admits. “But the tyre industry offers unique opportunities for progression.A tyre fitter can become a store manager in just a few years.” 15 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 01 HIGHWAY TYRES
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