thrive,” Grant says.“If their businesses are profitable, everything else falls into place.” Highway Tyres collaborates, working closely with wholesale partners to ensure mutual success. “We provide tailored support, including marketing resources and product training, to help our partners maximize their potential,” Grant explains. By fostering an environment of trust and open communication, the company builds partnerships that go beyond transactional relationships. Grant emphasizes the importance of creating a sustainable ecosystem.“When our wholesale partners succeed, it strengthens the entire supply chain,” he says. The company also leverages its extensive industry experience to offer insights and strategies that align with its partners’ specific needs, ensuring they can adapt effectively to market changes. “We’re not just looking for sales; we’re looking to create partnerships that benefit everyone involved,” Grant says. These efforts reflect Highway Tyres’ commitment to building a network of reliable, 18 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 01
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