tourism driver for the entire country.” $225 MILLION TRANSFORMATION In partnership with the Victorian State Government, Marvel Stadium recently underwent a $225 million redevelopment, marking the most significant upgrade in its 25-year history. The ambitious project was designed to ensure the stadium remains a worldclass venue, capable of competing with the best arenas globally while reflecting Melbourne’s unique character. “Our goal was to create a venue that feels worldclass for every visitor, regardless of where they’re sitting or the event they’re attending,” says Fitzgerald. “We wanted Marvel Stadium to be more than just a place you visit for a game or a concert—it’s now an experience that starts the moment you step onto the property.” GOURMET MEETS GAME DAY CLASSICS One of the bases of the redevelopment was a complete reimagining of the food and beverage offerings, designed to cater to a wide range of tastes and budgets. The stadium introduced iconic Melbourne eateries such as Hunky Dory, 8-Bit Burgers, and Gradi Pronto Pizza, reflecting the city’s reputation as a global food capital. “Melbourne is famous for its culinary scene,” Fitzgerald explains. “We wanted to bring that same quality to Marvel Stadium.” For visitors seeking elevated dining experiences, the redevelopment introduced partnerships with top restaurateurs, including Stephen Nan of Omnia Group. Guests can now enjoy curated fine dining menus that rival Melbourne’s most celebrated restaurants. “These additions ensure every guest— from those grabbing a quick bite to those celebrating with a multi-course meal—feels part of something special,” Fitzgerald adds. The transformation wasn’t just about introducing high-end options. Stadium classics like meat pies, hot dogs, and chips remain available to ensure 29 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 01 MARVEL STADIUM
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