every fan can access traditional favorites.“It’s about balance,” Fitzgerald explains. “You can still grab a classic bucket of chips or a bottle of soda while also having the option for a restaurant-quality meal if that’s what you’re after.” CULINARY AND SOCIAL HAVEN Another highlight of the redevelopment was the creation of Stadium Square, a dynamic public space designed to improve the visitor experience beyond the arena’s walls. Located at the main entrance and adjacent to Southern Cross Station, Stadium Square has become a lively gathering place for event-goers and the local community. The area features a wine bar, a café, and a New York-style brasserie offering an array of dishes, from casual bites to gourmet creations.These venues are open seven days a week, converting the area into a year-round destination, even on non-event days. “We wanted to create a space that would bring people together, whether heading to a concert or just looking for a place to relax after work,” Fitzgerald says.“Stadium Square is more than a meeting point— it’s now a vibrant destination in its own right.” DESIGNING FOR ACCESSIBILITY Inclusivity and accessibility have become central to Marvel Stadium’s operations, reflecting a broader commitment to ensuring every visitor feels welcome and supported. Fitzgerald highlights several initiatives that go above and beyond industry standards. “We’ve introduced sensory rooms that provide a calming space for people who may feel overwhelmed during high-energy events like concerts,” he describes. “These rooms are fully equipped to ensure that attendees with sensory sensitivities can enjoy the experience on their terms.” Another standout feature is the Hidden Sunflower disability initiative, which discreetly identifies guests with non-visable disabilities, allowing staff to provide tailored assistance without requiring guests to explain their needs publicly. “It’s a small but meaningful way to ensure inclusivity,” Fitzgerald says. “We want people to know they’re supported and welcomed at Marvel Stadium.” Fitzgerald adds, “Accessibility is not just about meeting minimum requirements—it’s about creating an environment where everyone, regardless of their abilities, feels like they belong. From parents with young children to individuals with sensory sensitivities or mobility challenges, we’ve designed the stadium to cater to a wide range of needs.” LEADING IN SUSTAINABILITY As part of the AFL, Marvel Stadium has embraced sustainability as a core value, demonstrating leadership in an area where many stadiums have lagged. Fitzgerald acknowledges the challenges of retrofitting a decades-old venue but highlights the 31 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 01 MARVEL STADIUM
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