MELBOURNE’S GATHERING PLACE Looking ahead, Marvel Stadium aspires to be much more than a venue—it envisions itself as a gathering place where people come together to create unforgettable memories. “Our goal is to be a space where people connect, celebrate, and enjoy the best Melbourne offers,” Fitzgerald says. The vision includes enhancing the fan experience on event days and encouraging visitors to arrive early and stay late. “It’s about creating a one-stop destination where visitors can dine, socialize, and immerse themselves in the atmosphere,” Fitzgerald explains. As Fitzgerald sums it up, “Marvel Stadium isn’t just a place—it’s an experience. And we’re just getting started.” significant progress. “Stadiums weren’t designed with sustainability in mind 30 years ago,” he explains. “But we’re making significant strides in areas like food waste recycling, energy efficiency, and encouraging sustainable transportation.” The stadium’s 2,500-space car park now includes EV charging stations alongside bike storage facilities to promote sustainable commuting options. Water usage and energy conservation innovations are also helping reduce the venue’s environmental footprint. “Stadiums have a responsibility to lead by example,” Fitzgerald adds.“It’s about doing what’s right for the future while ensuring that we remain a place people want to visit and support.” PREFERRED VENDOR/PARTNER n Diageo www.diageo.com Diageo is a global leader in alcoholic beverages, with an outstanding portfolio of brands that include Johnnie Walker, Tanqueray, Guinness, and Baileys, sold in more than 180 countries around the world. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. IG: marvelstadium.au FB: marvelstadiumau TW: marvelstadiumau n The Kraft Heinz Company www.kraftheinzcompany.com 32 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 01
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