streamline processes while delivering consistent quality, resonating with retailers and consumers.” Building on this success, the company diversified its product offerings in the late 1990s by entering the mayonnaise and salad dressing market. Catering primarily to salad processors, this move reinforced the company’s reputation for identifying and capitalizing on niche markets. Another standout development was the introduction of flavored butter portions. These single-serve portions, customized for industries ranging from meat to vegetable processing, further established the Mitani Group as a leader in specialized food solutions.“Our flavored butter is unlike anything else on the market,” shares Lewis. “We’ve tapped into a unique space with endless possibilities.” The company’s investment in state-of-the-art equipment and supplier partnerships are key to these successes.“Strong relationships with suppliers ensure we consistently access the highest-quality ingredients,” notes Lewis.“This foundation is critical to our ability to evolve and grow.” THIRD GENERATION VISIONARIES The Mitani Group is now led by the third generation: siblings Tammy Barker, Elyse Norton and Lewis Mitani. Together, they blend traditional values and modern expertise into the company. Each sibling gained experience outside the family business before returning, equipped with new skills and perspectives. “Working in larger organizations taught us valuable lessons,” says Lewis. “We’ve brought those insights back to enhance our systems and processes.” The siblings have remained deeply connected to the business throughout their journeys. “We grew up with the company,” says Barker. “Whether it was helping out during school holidays or attending meetings as teenagers, it’s always been a part of our lives.” Their leadership emphasizes collaboration, transparency, and a commitment to maintaining the company’s personalized service. “Our approach has always been about building genuine relationships,” 38 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 01
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