millions of new corals each year to the ecosystem”. These initiatives represent a forward-thinking approach to ecological recovery, restoring damaged areas of the reef. Every visitor to the reef also plays a role in its conservation. “A portion of our ticket price includes a fee which we collect on behalf of the Great Barrier Reef Marine Park Authority (GBRMPA),” Ms MacLaughlin notes. “In the past 12 months alone, we have contributed over half a million dollars to GBRMPA which is a substantial amount of money that is directly reinvested into preserving the reef.” Additionally, the company supports the Cairns Turtle Rehabilitation Centre at Fitzroy Island, helping to fund the care and release of sick and injured sea turtles. Hennessy highlights the operational measures the company has adopted to minimize its environmental footprint. “As far as possible, we have eliminated plastics from our boats—nothing we take out there enters the marine environment,” he says.“Everything is brought back to shore for proper disposal or recycling.” Education is another cornerstone of Sunlover’s environmental strategy. “We spend a lot of time training and educating people about the reef,” Hennessy adds. “Our programs cover the effects of climate change, the impact of agricultural runoff, and the broader importance of the reef to the health of the marine ecosystem.” In this way, Sunlover extends its mission beyond tourism, encouraging a collective effort to protect one of the world’s greatest natural treasures. SAILING INTO THE FUTURE As Sunlover Reef Cruises reflects on recent successes and sets its sights on the future, the company’s plans signal an exciting evolution in its offerings. Focusing on refining existing services and reintroducing unique experiences, Sunlover is poised to enhance its appeal to first-time visitors and returning guests. “In the last 18 months, we’ve launched two new products,” says Ms MacLaughlin.“At the moment, our immediate focus is on ensuring their success, but we also hold a permit for a second site. That’s always Photo Credit: Calypso Productions 89 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 01 SUNLOVER REEF CRUISES
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