expected—not because the vision was unclear, but because maintaining a high bar requires something most builders never fully commit to: systems, training, accountability, and follow-through at every level. From the beginning, Enduro’s identity has been shaped by two pillars. The first is operational integrity—being organized, prepared, and reliable in a sector where delays, miscommunication, and quality drift can become normalized. The second is a deep commitment to sustainability and energy efficiency, with an emphasis on building homes that are healthy, comfortable, durable, and easy to live in over the long haul. A PRACTICAL APPROACH TO SUSTAINABILITY AND PASSIVE HOUSE PERFORMANCE Enduro Builders primarily constructs certified Passive Houses, a globally recognized standard for high performance and ultra-low energy consumption. But Jackson is careful to emphasize that certification isn’t always the right fit for every client, particularly when budgets are constrained. Rather than taking a rigid “only Passive House” stance, Enduro offers what it calls a high-efficiency house specification—designed to deliver many of the core performance benefits of Passive House principles, without requiring the full certification pathway. This approach has proven popular with homeowners who want meaningful gains in comfort and energy use, but still need financial flexibility. It also reflects Enduro’s broader philosophy: building better should be accessible, not elitist—and high performance should be measured in real outcomes, not just labels. Sustainability, in Enduro’s view, is bigger than energy bills. It’s also about how long a house should last, and whether the construction industry is building responsibly for the future. Jackson points to a growing issue he finds deeply troubling: homes being demolished at surprisingly young ages because they’ve simply reached the end of their service life. While he acknowledges much of this evidence is anecdotal, the trend is clear enough to raise alarm. When it becomes cheaper to demolish and rebuild than to renovate—particularly with cheaply built 15 BUSINESS VIEW OCEANIA VOLUME 08, ISSUE 01 ENDURO BUILDERS
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