housing stock—the industry fuels an ongoing cycle of material waste and short-lived construction. Enduro aims to disrupt that cycle by designing and building homes intended to last 100 years or more, which Jackson says is neither difficult nor dramatically more expensive than building a conventional home.That long-life mindset is paired with sustainable construction practices on the front end, including material selection that minimizes embodied energy, reduces resource intensity, and cuts waste. It’s a full lifecycle view—build in a way that uses fewer resources up front, then ensure the result lasts long enough to justify the investment. BUILDING BETTER IS BECOMING MORE VALUABLE Another reality shaping Enduro’s market is the rising cost of construction over the past few years. Jackson notes that buyers are increasingly placing greater value on the quality of the improvement— not just the land—particularly when the home is clearly better built and more thoughtfully designed. In his experience, high performance, architectural detail, and durability are becoming more measurable differentiators at resale, especially when compared to minimum-code homes produced by volume builders. It’s a shift that challenges an old adage in real estate—“you make your money on the land.” Enduro’s position is that build quality is no longer inconsequential; when building costs climb and homeowners become more educated, the market begins to reward construction that solves comfort and health issues instead of repeating them. CULTURE BY DESIGN: ACCOUNTABILITY WITH NOWHERE TO HIDE Enduro currently employs 16 people, structured across a range of roles with intentional duplication to build resilience.That role overlap protects projects when staff take leave or fall ill, supports growth, and ensures continuity without bottlenecks. But the most defining element of Enduro’s internal model is culture—and specifically, a culture of accountability that runs in every direction. Jackson describes Enduro as an employer-of-choice 16 BUSINESS VIEW OCEANIA VOLUME 08, ISSUE 01
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