aligns with Enduro’s standards or is simply saying what they think will win the work. Once partners are engaged, Enduro monitors quality closely. If a trade delivers below the expected standard, they return until the work meets the mark. Jackson is candid that a common industry habit is to “sell at a ten and deliver at a seven,” expecting the builder to accept the gap. Enduro’s approach is the opposite: the standard is declared upfront, and the project does not move forward until it is achieved. When Enduro finds strong partners, it prioritizes long-term relationships and encourages those businesses to grow alongside Enduro. If a partner does not want to scale, Enduro still maintains them as a primary supplier within their capacity, supplementing overflow with secondary partners. It’s a practical strategy that protects both quality and continuity. MARKETING FOR THE LONG GAME Alongside operational refinement, Enduro has made major moves in marketing. Jackson describes the 20 BUSINESS VIEW OCEANIA VOLUME 08, ISSUE 01
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