past year as a period of simplification—tightening internal processes, trimming overly complex documentation, and refining onboarding so new hires can get up to speed faster without losing the standards the company is built on. In parallel, Enduro has increased its investment in content production and digital marketing. The company runs paid campaigns through Google Ads and Meta, supported by organic presence across Google Business Profile, Instagram/Facebook, LinkedIn, and YouTube. Interestingly, Jackson admits he was skeptical about Google Business posts at first, but has been surprised by the lead flow they generate. YouTube is seen as more top-of-funnel— less immediate conversion, but valuable for staying visible to future clients who are still early in their building journey. Enduro is also refining its email marketing, reviewing a large legacy library and removing content that now reads as overly “salesy” or spam-like. The goal is to ensure the messaging reflects the same integrity the company insists on operationally—educational, clear, and aligned with the kind of client Enduro wants to attract. THE NEXT CHAPTER: PREFABRICATION AND VERTICAL INTEGRATION Looking forward, Jackson identified two strategic initiatives that could reshape Enduro’s model and broaden access to high-performance housing. The 21 BUSINESS VIEW OCEANIA VOLUME 08, ISSUE 01 ENDURO BUILDERS
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