Business View Magazine Jan-Feb 2019

5 SXFI AIR is meant to pave the way for the headphone industry to adopt Super X-Fi into all future headphones,” said Sim Wong Hoo, CEO of Creative Technology. Movies, music and gaming experiences are completely redefined with the SXFI AIR series. Simply by pressing a button, audio from movies can now be relished in all its full cinematic glory through these head- phones, eliminating the need for a multi- speaker setup. Likewise, listening to musi- cal tracks on the SXFI AIR series will ignite the feeling of attending a live concert per- formance. Offering seamless compatibility with PS4, Nintendo Switch, Mac or PC, the SXFI AIR series redefines the gaming ex- perience through its expanded soundstage, bringing users into the game’s cinematic