Business View Magazine Jan-Feb 2019

59 A griculture is one of the most consistently evolving industries of the world, becom- ing more and more efficient as time goes on. Aside from that, the needs of each region change over time so the manufacturers must learn to adapt very quickly should they wish to survive in this extremely competitive industry. Those who have demonstrated excellent cus- tomer service alongside products of the high- est quality are the only ones who have survived in the long term as they have also managed to continuously reshape their practices to fit the market’s needs. Magnus Australia is one of those companies which have always managed to stay ahead of the game despite the challenges faced by the industry. It has been manufacturing farm equip- ment for more than 30 years while it has also been manufacturing sheds for over 15 years. Craig McLatchie and his father took over what was already a well-established business back in 1992 and have worked tirelessly to improve it since then. After his father retired in 2000, Craig has been overseeing virtually every operation within the company as the Managing Director. STAYING ON TOP OF THE TRADE Today, the company employs about 25 people from Adelaide Hills, where Magnus Australia is based, as well as other surrounding areas. Their product range includes feeders, shearing sheds, horse stables, rural sheds, stockyards, and plas- tic tile grating. All of those are part of their mis- sion to develop and manufacture high quality