Business View Oceania | July 2022

33 34 BUSINESS VIEW OCEANIA VOLUME 4, ISSUE 7 BUSINESS VIEW OCEANIA VOLUME 4, ISSUE 7 Co-owner and Sales Director Massih Aimaq introduces HSP as a specialist provider looking to drive innovation in automotive accessory manufacturing. He begins, “Our mission is simple- to create and distribute beautifully engineered products that create an effortless collaboration between the vehicle and the user. When we first took over the company in 2007, we began in the body and crash repairs market, working in particular with Holden Commodores, which were very popular at the time. Our ability to source niche parts for such a popular vehicle soon built us a great reputation for being agile, efficient, and willing to work. Through that came our evolution; we chose to move away from the repairs business in 2010 and shifted into the accessories market. It grew quite organically from there, and now we have a head office and logistics location in Melbourne, and three manufacturing location in country Victoria, including our new purpose-built facility. We are proud to service all of Australia and have also exported internationally since 2018.” All 60 staff at HSP are treated as family, Mr. Aimaq explains. “We treat every single person that works with us with respect, fairness, and equity. It’s incredibly important to us that everyone feels valued and supported in their personal lives as well as their professional ones. We have built our workplace on a foundation of trust, and the result is a mutually beneficial, efficient environment that fosters real and lasting relationships. Myself and my two partners at HSP are related and life-long friends, so there’s a real family feel. We place the quality of the user experience over our profits- we believe it’s the right thing to do, and it generates a better reputation, leading to more clients and revenue, in the end. All of our products are solutions to real problems experienced by real drivers. We are passionate about remaining 100% Australian owned, manufactured, and sourced. We want to keep our jobs local, have great control over our systems and processes, and ensure our products evolve with specific markets in mind. Breaking into the market was a challenge because we were bringing in a lot of new, bold ideas, but they have definitely paid off.” HSP is a member of the Australian Automotive Aftermarket Association (AAAA), Mr. Aimaq says. “AAAA is the national industry association representing manufacturers, distributors, wholesalers, importers, and retailers of automotive parts and accessories. Being an active member of this industry allows us to have insights and knowledge into the future of our market and align our products to the needs of our consumers. We would absolutely like to thank the AAAA for their assistance and guidance for us and our wider industry. Some of our major suppliers including CAPRAL, PPG, and Visy packaging solutions. A company in particular that we want to extend our deep gratitude to is Mitsubishi. Mitsubishi took a great risk on a business of our size as we were getting established, and they were the first major company to work with us. So our heartfelt thanks to them.” HSP attracts testimonials such as, “Excellent service and knowledge. Finally got to deal with a professional business that has a huge amount of knowledge” and “The guys at HSP are super friendly and can’t do enough to help you. I had a Roll R Cover installed on my VW Amarok, along with tub liner and tail gate assist. Brilliant workmanship and excellent roll top cover”, the business has garnered a loyal following of enthusiastic 4X4 drivers. Also adding to their fantastic reputation is their accreditation with the most recognised quality management system in the world- the global compliance certification (GCC) ISO 9001. Looking ahead, Mr. Aimaq says HSP has plans to spur international growth. “We have a good hold on the Australian market and love the 4WD culture here. We are passionate people who get HSP 4X4 ACCESSOR I ES