“Culture drives everything,” Di Vito says. “You don’t have to love your job, but when you work with people who respect and support you, it changes everything.” At SYNC, culture isn’t treated as a buzzword or HR strategy; it’s embedded in daily operations. From onboarding new hires with care and clarity to promoting collaboration between teams, there’s a deliberate focus on creating an environment where people feel seen, valued, and heard. Leaders make time to connect with team members, and frontline staff are empowered to speak up and problem-solve. That level of mutual respect translates into pride in workmanship and a shared commitment to quality. That culture also extends to a strong sense of accountability, not enforced from the top down, but held collectively by the team. “If I don’t meet my 24 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 07
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