particularly crucial in high-end custom builds, where attention to detail is everything. The company’s reputation for integrity and responsiveness has resulted in strong word-of-mouth referrals and longterm relationships. MEETING CHALLENGES WITH INGENUITY Like many in the industry, Mink Building Group has faced its share of challenges in recent years, most notably the widespread material shortages and rapid cost increases that disrupted construction timelines and budgets across Australia. Rather than scale back operations or compromise on the quality of its builds, the team made the strategic decision to adapt. By bringing more work in-house, they not only preserved profit margins but also maintained greater control over project delivery and timelines. “When the spike in materials happened, we had to take on more internally,” Minkus explains. “Things we would normally outsource, we started doing ourselves. That’s how we managed it without incurring a loss. We made it work in our favor.” Brendan Minkus, Co-founder Daniel Minkus, Co-founder 31 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 07 MINK BUILDING GROUP
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