remains an ongoing challenge, particularly when it comes to recruiting temporary workers for roles in security and ushering. “Our biggest issue right now is the workforce,” Slatter admits. To address this, H3 is collaborating with partners like Red Badge to reach younger demographics. “We’re looking at how we can work with schools to make event careers more visible,” Slatter explains. “This industry is often behind the scenes, so we need to create pathways that show it’s a viable, exciting option.” A BRIGHT AND GROWING FUTURE Looking ahead, the future appears full of opportunity. “Hamilton is one of the fastest-growing cities in New Zealand,” Slatter says. “We have three new hotels being built and direct international flights from Sydney and the Gold Coast now coming into Hamilton. That opens the door for us to tap into the Australian market and attract even more business events.” He adds,“After COVID, we saw how much people want to be face-to-face again. Events are more valuable than ever, and we’re ready to meet that demand. With the growth in infrastructure and continued investment in our team and technology, we’re wellpositioned for the future.” Ben Slatter 70 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 07
RkJQdWJsaXNoZXIy MTI5MjAx