wanted to scale quickly and decided to bring in outside investment. “I wasn’t a spring chicken anymore. I didn’t have ten years to build this slowly,” Dodds says. Her pitch landed with RAC, Western Australia’s century-old roadside assistance and insurance “I got a little $300 website built, printed some brochures at Officeworks, and started going doorto-door offering to test people’s water,” she says. This grassroots approach gave her the proof of concept she needed. She recruited a small team, organized community events, and set up booths at the mall. Unlike her past ventures, she knew she 78 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 07
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