“Chlorine is essential for water safety during transport, but once the water gets to your home, it makes sense to remove it,” she explains.The chemical plays a vital role in disinfecting water as it travels long distances through pipes. However, by the time it reaches households, chlorine can pose its own set of risks. Among those risks are disinfection byproducts, or DBPs, which form when chlorine reacts with organic matter in water.“It doesn’t discriminate,” Dodds says. “It kills good and bad bacteria.And when you shower in it, your body absorbs it.” The impact on human health can be more significant than most people realize. Dodds cites studies showing that a 10-minute hot shower can expose an individual to the same number of chlorinated byproducts as drinking two liters of unfiltered water. “Your skin is your largest organ.And the hot steam in showers causes inhalation of these toxins,” she adds. A COMPLETE SOLUTION What sets Complete Home Filtration apart is its end-to-end model. The company designs and manufactures its products, sells them directly to consumers, and handles all after-sales care and maintenance. 82 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 07
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