“We’re not just a sales company. We look after the customer from beginning to end,” Dodds emphasizes. This comprehensive approach has won the trust of major builders across Australia, who rely on the company to fulfill product and warranty obligations. “Once one of our systems is installed, they don’t have to worry. We handle everything.” CREATING A WORKPLACE THAT PEOPLE LOVE A strong, people-first culture drives the company’s success. From entry-level roles to leadership, Dodds is committed to promoting from within. “That’s how we maintain our culture. People who started in telemarketing or admin roles are now running teams,” Dodds says. Even as the company brings in senior experts, such as a new CFO and Head of IT, cultural fit remains a top priority. “People comment on our office vibe all the time. There’s laughter, music, and collaboration. We like to celebrate wins,” Dodds adds. INDUSTRY RECOGNITION AND RESPONSIBILITY Complete Home Filtration has received numerous accolades, including the 2024 WA Business of the Year and the 2021 Telstra Business of the Year for Outstanding Growth. “It’s great for team morale and gives consumers confidence,” Dodds says. “We bring as many staff as we can to the awards. They earned it.” The company also uses these platforms to differentiate itself from competitors flooding the market with inferior products. “We’re seeing companies that know how to sell but don’t understand the science or customer care. It 83 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 07 COMPLETE HOME FILTRATION
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