growth, and we know that tourism is a significant part of how we grow our economy.” New Zealand’s tourism & hospitality sector is a testament to the country’s demonstrated effectiveness in leveraging its most unique strengths to attract and captivate global visitors. Despite the far-away yet still lingering effects of the COVID-19 pandemic on tourism throughout the world, New Zealand has done a remarkable job in revitalizing itself, as evidenced by its significant increases in international expenditure since then. The country’s recovery has been fueled by targeted campaigns focused on neighboring countries, as well as proactive showcasing of its lush biodiversity conservation efforts and unique landscapes. Concurrently, New Zealand’s visitor appeal is meticulously cultivated through unparalleled hospitality and authentic cultural immersion. The country is not just beautiful; as Upston expresses, its people are “incredibly friendly, warm, and welcoming.” A cornerstone of this appeal is the Māori culture, woven into the very fabric of the visitor experience from airport arrivals to unique Māori tourism businesses. These enterprises not only contribute significantly to the economy but also educate visitors about local legends and history. Apart from that, the untapped potential of New Zealand’s food and wine sector further diversifies its allure, proving that its effectiveness extends beyond natural wonders. With such a compelling blend of natural grandeur, cultural depth, and economic acumen, New Zealand isn’t just a destination; it’s an experience designed to enchant and transform. THE UNMISTAKABLE KIWI ALLURE: NATURE AND NURTURE New Zealand stands as a fine example of the power of a strong visitor economy within a robust national growth strategy. Tourism in New Zealand is not merely an industry; it 89 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 07 NEW ZEALAND TOURISM & HOSPITALITY
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