conservation in our natural environment, so it’s important for us to continue investing in our biodiversity, as well as investing in our Great Rides, which is a network of bike trails throughout the country,” Upston explains. The development of the “Great Rides” network of bike trails complements the established “Great Walks,” offering unique access to breathtaking landscapes that would be otherwise inaccessible. This is just another one of many ways for visitors to experience the country in immersive new ways, because what truly sets New Zealand apart as a “must-visit” destination is its extraordinary natural environment. “One of the things people often talk about in terms of visiting New Zealand is the amazing land… So, whether people are walking, hiking, biking, or fishing, we have a lot of our beautiful outdoors that people can access quite quickly once they visit,” Upston says. A cornerstone of this unique visitor experience is 92 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 07
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