the rich Māori culture and traditions, which are an integral part of the nation’s identity and tourist offering. You quite literally can’t experience the Māori culture in any other country than New Zealand. From the moment visitors arrive at any New Zealand airport, they are immediately immersed in the cultural elements of the indigenous population.And Te Reo Māori, simply known as Te Reo, is one of the three official languages recognized by the country, along with English and sign language. So, anyone visiting will inherently be exposed to the country’s unique linguistic tapestry.This cultural immersion—from the visible presence in airports to engaging with Māori tourism businesses—offers a one-of-a-kind experience, adding profound depth to a trip to New Zealand. TREADING RESPONSIBLY ON PRECIOUS LANDS New Zealand is profoundly committed to environmental responsibility and the principles of ecotourism. 93 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 07 NEW ZEALAND TOURISM & HOSPITALITY
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