July-August 2016 Oceania Edition

140 Business View Australia - July - August 2016 of being restricted to a fashion store for pets, DOGUE was on its way to become an inclusive one-stop-shop for all your modern pet needs. Setting up other stores was the next order of business. Initially, DOGUE started to set up next to professional groomers and developed partnerships inorder togoonandaddmorestores to the lineup. However,Margaret believed that franchising and controlling every aspect of the customer service was vital to the success of this business and so DOGUE started following a new business model. This way, it could incorporate a variety of different services, each of which would be delivered with the same excellent level of quality that the company wanted to be known for. Caring for dogs on every level Aside from retail, DOGUE also offers treatments in the Day Spa, Dog Day Care services, and a country retreat as an alternative to kennels. The company believes that dogs should receive the highest level of care and it applies that idea in every part of the business. From grooming to health checks and playtime to walks in the park, DOGUE takes care of dogs in every aspect of their lives. This is especially true for busy dog owners who may need to drop off their pets to DOGUE Day Care or the retreat.