July-August 2016 Oceania Edition

Business View Australia - July - August 2016 143 recruitment process though there are some unique aspects. First and foremost, all applicants must be comfortable with dogs and this is immediately put to the test. Furthermore, Margaret and her team are strongly involved in the training of each franchisee so that they can feel ready to operate their own store and deal with every single part of a DOGUE Boutique & Spa. As a small franchise, there are several challenges faced by DOGUE on a daily basis. However, many factors set them apart from other pet stores. “The skill level of our groomers is very high and that’s paramount to us. How we handle the dogs is very calm and kind. We have extensive training and a grooming school where, from now on, all staff will always be going through more intensive training. Having highly skilled groomers on site is very important. As far as products and equipment goes, you’ve got to have the best dryers, the best clippers. They all have to be well-maintained at all times”, says Margaret. Creating and maintain a loyal customer base To set themselves apart from competitors, having high level of