July-August 2016 Oceania Edition

Business View Australia - July - August 2016 85 to the trade. He was buying products that were being purchased by a few different companies, reboxed in their own brand and he was reselling those brands. “We noticed that the branding, the look and feel and quality were pretty substandard. Then Steve suggested that we get together and get a manu- facturer to manufacture to our stand- ards. “We decided that we would offer a product that was presented in the best possible way, give customers the confidence they needed when they purchased the brand, market it well and see if we could sell it to the wholesale trade.” Upgradation of products The company is launching a new high-carbon rotor standard for the Eu- ropean range. Bremtec saw an oppor- tunity in the market when it noticed that the trade was selling cheap ro- tors of poor quality. It was decided to launch a high-carbon rotor that was priced a little higher than the compe- tition but which was vastly superior in quality and performance. It is very likely that this new product will do well in the market as the bene- fits that it offers far outweigh its high- er selling price. There is a constant endeavour on the part of the organ- isation to redesign the formulas that it supplies with its brake pads. Cur-